More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoC

Although many people view Web 2.0 – blogs feeds, social networks etc – as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser’s (ANA) B-to-B Conference last year found that in [...]

Forrester Research finds interactive marketers actually plan increases in the face of recession
New research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels.  

Every single form of online marketing Forrester surveyed had at least half the marketers increasing or [...]