They prefer to access the Web rather than read the newspaper
The Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their [...]

Why you need a social media strategy

Augie Hay highlighted a post from Jeremiah Owyang of Forrester Research on how companies can get punk’d by social  media 
A Chronology of Brands that got Punk’d by Social Media
Criteria of punk’d is a situation where the story would not have been told if social media were not available [...]

Radian6 And CrossTech Media push the envelope

Image: Dan Taylor

Today Chris Brogan from Cross Tech Media and Radian6 hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. 
At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously engaged in conversations on Twitter about what they [...]

BIGResearch’s Simultaneous Media Survey says people who search share their data with others
Almost half (47%) the people who search for information online give advice on a regular basis to others about products and services they’ve purchased, compared to 29.4% of all adults who say the same.
Why is this an important finding? Because recommendations from other [...]

Media needs a new model of audience engagement
Dan Breyers, local business editor at the Washington Post, talks about how social media is impacting the media and how the paper is adapting.
He starts by reading a prediction that within 10 years there will be no more print media. And goes on to give his personal strategy as business editor.
 1.  [...]

PRSA LA sells out for social media event

Times have changed. Today 100 people showed up at 8 am in downtown LA for the workshop with Brian Solis.
PRSA LA president, Rita Tateel, said it just goes to show that when you have the right topic with the right speaker, they will come.  I have to add - at [...]

Users see the Net as a more important info source than traditional media
80- percent of users 17 and older consider the Internet to be an important source of information, says USC’s 2008 Digital Future Report ..
 68 percent rated it higher than TV, 63 percent preferred the Net to radio and 63 percent rated it better than newspapers as an info source.
The Digital [...]