CEOs and CFOs are recognizing brand value as an asset that can be managed for growth The flawed accounting practice that ignored brands’ asset capabilities is waning, says James Gregory, author of “Leveraging the Corporate Brand.” The Financial Accounting Standards Board is beginning to understand that "fair value" accounting for the brand is the only way [...]
Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economy The sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics [...]
Interview with Heather Dougherty of Hitwise If you’ve been wondering how to figure out what content works and what you could write about to attract visitors to your site, try digging into your analytics program. Every website should have at least a basic analytics package from your host, but if you really want to get in-depth competitive intelligence [...]
The inside scoop from BlogHer 08 The last two days has been an immersion in Blogger land – Blogher 08 interacting with 1000 bloggers. I have a series of interviews with presenters, contributing editors for BlogHher and attendees – people who blog every day. I asked them all hte question – if a PR person [...]
1000 women bloggers ( and some men) will gather in San Francisco this weekend I am all set to take off for BlogHer tomorrow. Mary, Tia and I will be there to blog about the sessions we attend and interview some of the prsernters and attendees. We’d be delighted if you’d say Hello.. Perhaps we’ll [...]
Jim Sinkinson of Bulldog Reporter talks about their summer workshop series The workshop covers: ● How to keep your social media program accountable● How to set measurable goals● How to monitor and evaluate your reputation in social media● How to identify and track top blogs and other important influencers● How to acquire an arsenal of [...]
Aberdeen Group survey of over 360 companies shows ROI from Social Media As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI) The study [...]
Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren’t adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking [...]
