IT industry analysts Gartner published their 2008 Hype Cycle for Emerging Technologies. It looks like this- So what does all this mean? Gartner, Inc. has identified 27 emerging technologies and predicts that eight of these will have a transformational business impact and should be strongly considered for adoption by technology planners in the next 10 [...]
Corporate America has a bad reputation, but getting into the social networking game could help boost its popularity and trustworthiness. Organizations are seen as a corporation, and corporations in the eyes of most people are evil, say authors of a Business Week article, G. Michael Maddock and Raphael Louis Vitón of Maddock Douglas. Large companies—with [...]
Study shows almost 80 % have no social media services It would seem that most UK PR agencies missed the Cluetrain. According to a study of 100 major PR firms 79% have not yet developed online PR and social media services. And half of those that did get the clue are based in London, says [...]
RSS feeds and live video in widgets make data available immediately In 2004 bloggers became a force at the national conventions. This year we’ve moved to the next level in terms of technology. Content syndication widgets are consolidating blog posts and mobile phone video streams, making it possible for bloggers and attendees to live-stream unfiltered convention action. NewsGator [...]
Image: miso crazy Search Engine Strategies San Jose happens each year in August and this year there was a panel on the mechanics of SEO for news content with online PR experts Greg Jarboe and Lee Odden. It seems that newspaper sites are finally getting the message – NIelsen’s figures for July show four of [...]
7 proven ways to get organic search visibility – and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what’s needed to get good search [...]
Are online viewers willing to watch ads with their video content? Yes, says a recent study from Ipsos - the majority of digital video consumers will find the inclusion of advertising a ”reasonable” expectation for accessing free online video content. 75% say it’s PK for advertising to be included in the free digital distribution of full-length [...]
Google Universal offer opportunities for news and PR content to be found in search At the session on Universal and blended search at SES San Jose we heard from all the search engines. Johanna Wright of Google, Cris Pierry of Yahoo! Erik collier of Ask and Todd Schwartz of LIve search all gave their insights and predictions [...]
One of the most important actions to take in this brave new media world is listen to the conversation. If you do nothing else, tap into the conversations online about you, your company, your brand and your competitors. The Exxon Twitter incident is just one in a long line of reasons to keep your ear [...]
Twitter is fast becoming a hot channel for distibution of news. Yesterday Dell held a press confernce about their new laptops and extended battery life. The actual press conference was held in San Francisco with feeds to venues in London and New Delhi. It was also webcast online, so anyone, anywhere in the world, could [...]
