Dell adds Twitter to the Press Conference Mix

Dell certainly has gone from zero to hero in the use of social media tools.  At 9 am PDT today Dell is holding a press conference to introduce a new generation of mobility products.
The event physically takes place in San Francisco.  But it will be linked with media [...]

One of the new media areas PR people may not be too familiar with is SEO – search engine optimization. The reason could be that SEO is usually regarded as a marketing and sales tool.   Most pieces of content are crafted to reach customers and elicit a lead or a sale.
Lee Odden points out that SEO can be used [...]

Image courtesy of SHa3bi1

Two years ago I was invited to speak to the US Olympic Committee PR convention about the shifts in media consumption and what they could expect in 2008 in Beijing. The theme of my talk that day was that they had better be prepared for a digital revolution. An article in USAToday on [...]

It is definitely in the eye of the beholder

PR Week is celebrating its 10th anniversary with a blog competition.
This is the list of blogs in contention
Pit bulls and Labradors     PR 2.0                                 Digital Influence Mapping Project   Your PR Guy  Bad Pitch Blog    Voce Nation  Down the Avenue   Bitemarks Glass House  PR Blog News  Sage Circle  Measuring Up Phil’s Blogservations  PR Measurement [...]

Chicago workshop sold out
We had a great day today in Chicago at the American Management Association venue near O’Hare airport. The room was full  of PR, marketing and  advertising people.  Some are already well down the road with social media and some were just starting out.

What do PR, marketing and ad folk want to know about [...]