Image by Christopher Carfi Adam Sarner, an analyst with market research firm Gartner shared some of the content he’ll be presenting at the annual Gartner Symposium/ITxpo 2008, (October 12-16 in Orlando, Fla.) with CNet. 75 percent of Fortune 1000 companies are eager to get involved in social-networking initiatives for marketing or customer relations purposes, but 50 percent of [...]
If you’re struggling to make sense of new media, here’s a very helpful resource: The Society for New Communications Research’s report on New Media, New Influencers and Implications for Public Relations. There’s a free pdf download available on the Institute for Public Relations website. Some of my fellow members of SNCR have done a fine job with [...]
Sapient (NASDAQ: SAPE) recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible [...]
Attendees at The eTourism Summit in San Francisco got some info direct from Google’s Travel Search Engineers. Half of all Internet users visit travel websites and when planning a trip online they spend, on average, 6 – 7 weeks doing the research. The marketing funnel for travel companies in the travel space has become far more complicated [...]
