Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot.
HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked:
1) Gain Visibility as a Thought Leader
2) Engage Customers in a Dialogue
3) Every Blog Article is [...]

Many cities now have a Third Tuesday meet up groups.  The session in Toronto this week was moderated by Jeremy Wright of B5 Media.
Dave Fleet posted about the Q and A session and he offers a perfect answer to the question that was raised:
Q:  What do I do if people say bad things about [...]

Image by Adactio

Seventy percent of business-to-business technology marketers are missing valuable opportunities to directly influence sales decision makers by not incorporating Really Simple Syndication (RSS) into their company’s online marketing strategy, according to survey results released by B2B marketing communications firm MarCom Ink.
Of the 300 U.S. B-to-B technology company web sites analyzed only thirty percent [...]

photo courtesy of emdot

Every day we hear about more bail outs and unemployed Wall St whiz kids.  Companies are looking for ways to tighten their belts and many are faced with shrinking budgets and dwindling resources.
Crazy as it may seem,  in a tough climate marketing and PR budgets are often the first to get the [...]

Image by Danard Vincente

 
In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide.   The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing.  They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand the explanation of the [...]

What is Social Search?
Social search is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. When applied to web search this user-based approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each [...]

 
There are many reasons that as a PR person you should be using Twitter.

Major news outlets are on Twitter
Some journalists use Twitter – you can get to know them better
HARO tweets urgent journo requests on Twitter
Newswires are on Twitter
You see fast breaking news
Business networking
Find and connect with experts
Reach a core audience of influencers

These posts give a [...]

Cartoon by Geek and Poke

 
Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87% of respondents are not [...]

In the days running up to the voting on Tuesday a video produced by MoveOn.org, aimed at inspiring citizens to go out and vote for Obama, went viral as it sped from friend to friend. By November 3rd it had been seen by 13 million people.
And it was being passed along by both Republicans and Democrats. When you get the [...]

Back in August when I was at Search Engine Strategies in San Jose, I spoke on a panel titled StoryTeller Marketing.  After the session I was interviewed by Dr. Ralph Wilson of WilsonWeb. 

Watch the video on YouTube

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