Archive for December, 2008

No Place To Hide – PepsiMax Suicide Ads

Posted by Sally Falkow On 5 December 2008 No Commented

Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet.  And the speed of that light is – well, the speed of light.
Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany.

Some folk found the ads offensive and in no time flat they’d been [...]

Brands Need to Open Dialog With Customers in Economic Downturn

Posted by Sally Falkow On 1 December 2008 No Commented

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK.
The Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy found that some 64% of respondents surveyed said they would reduce their [...]

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