Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet.  And the speed of that light is – well, the speed of light.
Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany.

Some folk found the ads offensive and in no time flat they’d been [...]

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK.
The Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy found that some 64% of respondents surveyed said they would reduce their [...]