Image by Schill Vitrue.com, a tool that captures a brand’s social media presence, has put together a list of the top 100 social brands. “What was an afterthought of marketing, just a few years ago, has now emerged as a significant part of the marketing mix and it continues to grow fast. The Vitrue 100 list represents [...]

Image by Amend The first and most important action you should take in social media is listen and respond. Every company has a community.  You have customers and interested visitors who come to your website or blog. Your community might be a small one, but it is a community nevertheless. Muhammed Saleem writes today about [...]

2008 Bulldog/TEK group reporter’s survey The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material.  There‘s been a significant increase in usage [...]

Jakob NIelsen of the Nielsen Norman Group is known in the online world as the guru of usablity.Back in 2001 he wrote his first rpeort on the usablity of online media rooms and his latest insights on how journalists use the web is out today. Summary: As 3 studies of journalists show, they use the [...]

If the media is truly dying, what happens to PR? Joe Pulizzi of Junta42 and co-author of Get Content, Get Customers, spoke at a PRSA Cincinnatti luncheon recently.  His presentation was titled The Present and Future of PR. Pulizzi says that in a conversation with Forrester Research he heard a prediction that within two years [...]

I am always on the look out for good sources of information about digital marketing and PR. Three years ago when I was in London to speak at Search Engine Strategies I discovered a great resource - E-consultancy. Since they’re UK based their research is mostly focused on that side of the pond, but I really like their content.  And [...]

Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter.  According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace. Twitter’s remarkable growth in the second half of 2008 i anoter big story.  Acording to Compete, their visitor stats are [...]

  So says John Blossom, publishing and information industry analyst.  His new book “Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives and Our Future” looks at how the explosion in electronic publishing by individuals and enterprises using social media and social networking tools is fundamentally changing the way people relate to each [...]