77 percent of business technology decision-makers engage with social media on the job, yet most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, says Forrester Research.
In 2007 Forreter released their comsumer Social Technographics Scale .   Now they’ve done the same for BtoB buyers.
Forrester  polled more than 1,200 business [...]

WebProNews reports that Pepsico tapped into a  group of social media experts looking for ideas on how best to engage the online community.
“The event began with mystery packages and ended with a discussion in a special branded area of FriendFeed called the Pepsi Cooler. The results, though, seem a little flat,” writes Jason Lee Miller.
Jason [...]

Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009.
Blogging is the #1 tactic – supporting the findings of the HubSpot study.  Hubspot queried 167 respondents. Of those asked, 75% said their blogging activities where “useful”, “important” and “critical” to their businesses’ survivability.  And in [...]

When the last earthquake happened in California it was reported almost immediately on Twitter.  It took about 10 minutes before mainstream media had the facts.  Twitter broke the news about the New York plane crash and beat out the media by 15 minutes.
People are realizing that Twitter gets the news faster, and knows more, than [...]

The New York Tomes announced yesterday that they are making a huge inventory of articles open to search – everything printed since 1981. And it’s all been tagged and labeld and has 35 searhable fields. That recipe you remember seeing in the NYT way back when?  Now you can find it!

A strong press organ with [...]

Many companies still see Twitter is a waste of time.

However the general public does not – they are flocking to use the site.  Traffic to  Twitter has increased ten-fold (947%) from January 2008 to mid-January 2009, making it one of the fastest-growing websites of the year, according to Hitwise UK.
It’s risen from being the 2,953rd [...]