Years ago I read the book Something of Value by Robert Ruark. The book examines the clash of cultures between the British settlers and the Kikuyu natives in Kenya after WWII and how it affected both sides. It’s about how, when you move into a new society and culture and you want to ’sell’ them [...]
“Attention to social media by the PR industry is lacking,” said Beth Harte on the panel for the Social Media session at SES NYC last week. “The PR industry tends to still focus only on media, dodging crisis and ignoring customers.” But getting a message out no longer depends just on relationships with journalists. There [...]
Image by cambodi4kids.org Although a growing number of non profits are aware of social media and are dabbling in it, there is a clear lack of strategy, according to a new study from Talance, a Boston-area web development firm. The 2009 Massachusetts Non-Profit Social Media Report polled non-profits in Massachusetts with budgets ranging from under [...]
On Day one of SES New York Guy Kawasaki’s keynote certainly stirred the audience and caused a flurry of tweets on Twitter. Here are his ten tips for marketing on Twitter: Don’t chase the A-list Build your following. This is how he does it: automatically follow everybody who follows you. (Guy uses SocialToo) If you [...]
Tomorrow, March 19, is the first of four webinars on social media strategy that I am hosting for Marketwire. John Blossom, author of Content Nation is my guest. Two companies were chosen to be the ‘guinea pigs’ for the series: Reed’s Ginger Brew, a leader in the natural soda category. Reed’s is not yet doing [...]
We recently saw the demise of the Rocky Mountain News. The Chicago Tribune and the LA Times have declared bankruptcy. Real Clear Politics put together a list of the top 10 newspapers in trouble stating “papers are suffering silently, with certain death just around the corner for some.” And “The Seattle Post-Intelligencer, Rocky Mountain News [...]
Mashable’s take on Skittle’s new website content is that companies are realizing that whatever content they offer can’t match the various social media offerings out there, where the community contributes to the whole. The fact that they replaced their homepage content with the Twitter feed for Skittles also earned them a slew of main stream [...]
