Image by TJ Scenes
Speaking today at the Canadian Social Media Summit, David Alston of Radian6 pointed out to the audience that the decision to get involved in social media is not yours to make – it ’s a fait accompli. Your customers signed you up.
“Why aren’t you answering the social media phone – it’s already [...]
Ten years ago four wise men wrote a manifesto with 95 theses in it. The Cluetrain had a lot to say about how companies were failing to recognize the need people have to connect – with each other and with employees inside companies.
#92 in the Manifesto says: Companies are spending billions of dollars on Y2K. [...]
A few years ago blogging policy was on the minds of corporate communicators – now it’s a corporate social media policy that’s got their attention.
Telstra, a major Australian telecom company recently set down guidelines on the use of Facebook, Twitter and similar websites by its employees.
“Hopefully organizations are beginning to understand that employee use of [...]
Social Media is indeed causing a sea change in how we connect, how we access information and our ability to reach out to others.
This week several celebrities and mainstream media outlets raced to be the first Twitter user to get 1,000,000 followers. Ashton Kutcher won. CNN was second. Oprah featured Twitter on her show and [...]
Image by Creative Commoners
Is your organization or corporation lagging behind in adoption of new collaboration and productivity tools?
You’re in good company apparently – the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,’ conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in this industry feel [...]
As the adoption of sharing content in feeds climbs it looks as though we’re finally moving away from the techie name of RSS to the more friendly term news feeds. And that is certainly one we as PR people can understand.
Getting your own news out in a feed has long been touted as a ‘must [...]
Research Phase of the Reed’’s Case Study
On April 16th we will air the second in the series of the Marketwire Social Media Roadmap webinars.
This session is about research and planning – how to find and evaluate the online conversations that affect your company and/or your brand. My guest this time is Paul Gillin, author of [...]
Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer.
Trust in corporations is down around the world. The country hit hardest is the US, where 77% of the repondents say their level of trust is lower than last year. At [...]
