The realization that data like searches, trackbacks and tweets add up to valuable marketing data is just hitting a lot of companies right now.

In a Q&A interview with Paul Smalera on True/Slant Jennifer Preston, NYTimes social media editor said the conversation, the tips,  and the ability to monitor trends has all been helpful to their reporting.
Leah Betancourt, digital community manager at the Star Tribune in Minneapolis, Minn.writes in a post for Mashable that social networking sites are some [...]

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women [...]

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women [...]

While most old media is declining, NPR’s audience has grown 47 percent since 2000, according to figures from Arbitron, reports The Washington Post. More than half of NPR’s daily audience comes from its two “core” news shows, “Morning Edition” and the evening “All Things Considered.”
What’s their secret?  Mashable’s analysis of their success suggests a three [...]

According to Pew Research audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged.
Recent figures from Nielsen show that in 2008 the number of people getting news online passed those reading newspapers and it’s headed for an intersection with TV in the future.
Since the early [...]