Archive for July, 2009

Women Bloggers Happy to Work with PR/Marketing

Posted by Sally Falkow On 27 July 2009 4 Commented

Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend.  Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. [...]

Twitter 101 for Business

Posted by Sally Falkow On 24 July 2009 3 Commented

There has been a lot of talk about how Twitter intends to make money.  One idea that has been floating around for a while is paid business pages. Twitter is redesigning their homepage to better reflect the value of the service. They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow [...]

Back-to-School Pitches on Social Media

Posted by Sally Falkow On 24 July 2009 one Commented

We’re heading into the dog days of summer and many parents are thinking about Back-to-School time.  So apparently are retailers with Back-to-School merchandize. Candies’ new back-to-school commercial featuring Britney Spears appeared on Facebook and was promoted on Twitter.  It will only be seen on TV on MTV on Monday – four days after the social-media [...]

Smartphones increase African American use of the Web

Posted by Sally Falkow On 24 July 2009 No Commented

More Americans are accessing the Internet using wireless mobile devices such as smartphones and laptops, according to a study by the Pew Research Center’s Internet & American Life Project.
“Use of the Internet on mobile devices has grown sharply from the end of 2007 to the beginning of 2009,” with 56 percent of Americans saying that [...]

Online Video – Your Best PR Opportunity

Posted by Sally Falkow On 16 July 2009 2 Commented

Twitter refers among the most engaged video viewers out there.

Social Media Club LA Looks at Guidelines for Citizen Journalists

Posted by Sally Falkow On 14 July 2009 one Commented

Last night’s panel at the Social Media Club of LA got into a spirited discussion about the pros and cons of citizen journalism.  The event was covered by Fox 11 news. Alexia Tsotsis, tech/business lifestyle reporter for the LAWeekly was the moderator. (@alexiatsotsis) Panelists were: David Sarno, a Los Angeles Times Internet business reporter. (@dsarno) [...]

Prepare Your News Content for Mobile

Posted by Sally Falkow On 8 July 2009 No Commented

Just when you think you’re getting all the social media technology under your belt along comes mobile.
One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG’s Universal McCann and AOL.  That’s expected to grow by 60 percent over the next two years.

The proliferation of [...]

Marketing to Women in Social Media

Posted by Sally Falkow On 8 July 2009 10 Commented

Women are responsible for more than $5 trillion dollars of spending every year.  We’re a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. “What if, as women, we could get together [...]

When Google Sees Your News Page as a Blog

Posted by Sally Falkow On 7 July 2009 No Commented

Image credit: Pandemia
Google Universal Search indexes far more than just web pages – it also indexes news, images, videos  and blogs.
How do you get onto page one?
According to Matt Cutts of Google to get good search rankings you need

The keywords you want to rank for in your title tag
Keywords well placed on the page
Excellent content [...]

Media vs the Internet – Game Over

Posted by Sally Falkow On 3 July 2009 3 Commented

I just read a post titles The Week the Media Crashed on the Communication and Leadership Policy blog from the Annenberg School of Communication at USC.  It’s one of the best posts I’ve seen about the shifts in media consumption and what this means for mainstream media news outlets. This is a ‘must read’ for [...]

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