When public relations first started back in the early 1900s it was defined as “a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance.”
Paul Lazarsfeld, founder of the Bureau of Applied Social Research at [...]
The Social Technology Profile Tool allows you to find the right scale for your customers and stakeholders. What does all this mean? Read this post for more info on the categories and age groups and how they use social media. Image Credit: Juvetson
For the past few years Forrester Research has been tracking the adoption of social media in different categories: Creators, who write content and make podcasts and videos Critics, who post comments, ratings and reviews Collectors, who use RSS Feeds to gather information, those who tag and share content Joiners, who create profiles on social networking [...]
8/26 UPDATE : US Air has announced that they are rising their bag fees even more.
Yesterday I flew across country on US Air. This was my first flight with them. And it will be my last.
At the check in counter I discovered that to check my bag I had to pay $20. When I [...]
PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications, Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and me.
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead.
In just 10 years we’ve moved from 10 blue links on a [...]
Charlene Li, author of Groundswell, gave an excellent keynote at Search Engine Strategies, San Jose this week. Titled The Future of Search she spoke about where the web is going, how search and social will intersect and how we can prepare for what’s ahead.
In just 10 years we’ve moved from 10 blue links on a [...]
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing [...]
While one study shows that the number of companies now using social media marketing has jumped from 20% in 2007 to 66% today, the national study of management, marketing and human resource executives.reveals that one in eight has concerns about what the effects might be.
Among those not yet using social media, the primary concern is confidentiality [...]
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest — more than half the marketers polled (55 percent) said they’ve shifted funds from traditional [...]
