300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online. It was moderated by Guy Kawasaki who quizzed the speakers about their business strategies, how tweets for the [...]
Archive for September, 2009
Journalists across all kinds of media are under pressure to produce more stories faster – and, wherever possible, stories that break news. European Digital Journalism survey.
They’ve had to adapt to even more channels, such as Twitter, as well as continuing to produce news and features for print, online, video and audio formats.
When preparing your story [...]
The Internet has a voracious appetite for content. News outlets have to feed their website in addition to their traditional format – whether it’ newspaper, magazine, radio or TV. Journalists today are tasked with providing extra content and as the newsroom budget and staffing dwindles they’re turning to PR professionals for content. The European Digital [...]
ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online “This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks [...]
Social media marketing is the choice of PR and ad execs for 2010. Yet many companies have been less than successful with their online efforts. Jeremiah Owyang’s list of companies that got punk’d offers some excellent social media marketing pitfalls you should avoid. Many of these pitfalls occur because the company is not listening to [...]
Dell’s Take Your Own Path campaign is a very smart combination of traditional PR and social media. The campaign features pioneering entrepreneurs and showcases how their use of Dell technology helps make their businesses successful. What led to this bright idea? Listening to their market of SMBs. Dell research shows that these companies make purchase [...]
While there might be room for discussion about who should own social media outreach, reputation management is one part of it that falls squarely within the PR sphere.
“The PR industry has been transformed by social networking sites such as Twitter and Facebook. A single consumer can now have an impact on the stock price of [...]
One of the biggest trends in 2009 is the shift to real-time content online, sometimes referred to as Now Media.
And when you say real-time web or the instant news cycle, most people think of Twitter.
“The Real-Time Web is much more than Twitter,” says Richard McManus of ReadWriteWeb in a series about the top 5 web [...]
Google recently launched a new feature in their Insights for Search tool: a forecast of search patterns and volumes based on past figures. Of course this is mainly for phrases and words that have a definite seasonal pattern, but it also applies to phrases you may not see as seasonal. Take the phrase ‘online PR’ [...]
The sector of online marketing that will see the fastest growth in the next five years is social media, says Forrester Research. It’s expected to grow at an annual rate of 34%. A UK recruitment company, Major Players, warns that this rapid growth may be stunted by a lack of social media knowledge in the [...]