If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away?
Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to be [...]

Online newsrooms first made their debut about 5 or 6 years ago.  Only the very early adopters had one back then, but over the years we’ve seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first [...]

A thoughtful post from Gina Chen, a 20 year veteran journalist, lays out clearly how mainstream media newsrooms should use social media today. Here are her six points: News must be immediate. Break the news on Twitter as it happens. Follow up with an immediate blog post that includes live video or audio. Publish on [...]

The Engagementdb study from the Altimeter Group and Wetpaint looked at the effect that engagement with your customers and audiences can have on the bottom line.  They analyzed major brands like Coca Cola, SAP and Starbucks. The key finding is that those with the highest engagement factor also had the best financial results over [...]

If you’re looking for some  hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data.
This ability to use new media channels to reach audiences directly, and to measure the value of their response [...]