The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services.  In fact, in the U.S. and in much of Western Europe, those [...]

A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. [...]

I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010. Here is his advice: What used to work doesn’t work anymore and you need new skills. Learn to optimize news content Master social media Learn to do video marketing [...]

It’s official – journalists rely on social media sources to find stories.  Traditional media may not be dead, but the best way to connect with them is online. A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of [...]

Although we’re bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we’re still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component.
“The biggest lessons learned this year are in the social [...]

Although we’re bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in  too many cases we’re still stumbling in the dark.  Almost half of the worst PR blunders of 2009 had an online component. “The biggest lessons learned this year are in the social media [...]

The CMO Club polls its members each week and the most recent question put to the group was:
What is your top priority for hiring?
Social Marketing was at the top of the list with 39.2%  with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s applying new [...]

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2%  with comments such as “The biggest gap I have is Social Marketing expertise. We all know the basics, it’s [...]

There is no doubt that we’ve become a visual lot.  If a picture is worth a thousand words a video is definitely worth a couple of thousand.  Watching video online has exploded in the last three years. YouTube is now the 2nd biggest search engines after Google.  People search YouTube to find videos about the [...]

As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same [...]