Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented.
Steve explained how several of the regions in the US are collaborating to make their international online [...]

I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010.
The first one is about using Twitter.  These 10 Tips are for those getting started.

Download the Tip Sheet

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It’s been a very busy social media week in LA.  On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood  to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club,  San Gabriel [...]

Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice.

Since then many companies have felt that power – positively and negatively.  Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list.
Nestle is embarking [...]

The term ‘engagement‘ is popping up all over the place.
Using social media channels as a broadcast medium won’t get the result you’re after.   Engagement is the key to success.
According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must [...]