A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. 
Push vs Pull
Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps.  Now buyers have access to [...]

Social media marketing has gone from experimental to must-have.  Close to 80 percent of marketers say they are planning to use social media in 2010.
However, it appears that we are still at the ‘figure it out’ stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica.  While a majority of [...]

 
 
Mitch Joel’s post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we’re killing the medium.  I agree.
“The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost.”
He refers to the article about Ghost [...]

As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.
According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games [...]

According to the CMO Club 81% of CMO’s plan to link their annual revenue to their social media investment!
But other studies show that many CMO’s are still confused about how to effectively integrate social media with their marketing and PR programs.
We often get asked whether a company should do it all in-house or outsource to [...]

A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.
And it seems that Twitter is the [...]

Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’
Take a step back and figure out  the best way to reach your customers, provide valuable content and stay close to them, says Ravit.
 
Five Social Media Tips:
1.  Have a vision-driven strategy, but [...]

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year.  I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations.
 
According to comScore the second most popular site where searches are conducted is YouTube, Music is the [...]