The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources.  The findings are very interesting. What used to be a one-way broadcast of news has become an [...]

Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference. One of the keynote panels was about the media and their needs in today’s Web 2.0 world. After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead [...]

  Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference.  One of the keynote panels was about the media and their needs in today’s Web 2.0 world.  After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead [...]

Almost everyday I meet someone who asks me,  “How do I keep up with the new ideas in social media?”  The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?” Since the puprose of PRoactive is to assist PR practitioners to identify new [...]

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. (And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.) News Releases Looking back at the history of [...]