Twitter can be used for many things.  It’s being referred to as more of a news platform than a social network.   Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out  who to follow and what content to create depending on why you are using Twitter. Using Twitter for PR still gives [...]

While we might think of universities and the academic world as a conservative space they’re streets ahead of business when it comes to social media adoption. Ninety-five percent of colleges and universities use at least one form of social media to recruit prospective students. This was among the key findings of the study, “Social Media [...]

We know by now that we have to listen before we jump into social media. But the question I often get asked is how?  I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!” [...]

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. He spoke [...]

It’s no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this  finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow [...]