For the past 100 years companies have had the luxury of deciding what products they want to make and sell, what their brand message will be and how they will deliver it to their audience. Communication in PR was based on a one-way, two-step flow of communication through mass media. The Internet changed that. We’re [...]

According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. These searches are coming from United States Canada United Kingdom And there’s been steadily increasing news coverage of these two phrases – with the interest in training [...]

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to  any business today. Here are his main points: The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for [...]

I had the pleasure of chatting with Maggie Fox at the Media Relations Summit in New York City last week. She spoke on the session about the future of social media and in this interview Maggie explains how branded content and the intersection paid and earned media is a growing trend she is seeing. Great [...]