This week Joe Kutchera, author of Latino Link, is doing a Blog Tour. Here are three tips and cases studies that show how companies can listen, learn and respond and how effective engagement can lead to ROI. Follow me on Twitter Join my network on LinkedIn

“We still don’t care about your personal brand”  tweeted one of the social media thought leaders  yesterday and that set me thinking: does anyone care? I guess many people won’t care.  But I know people who want to do business with you, or hire you, definitely  care. So how can you improve your online presence [...]

“Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.” So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media. 75 percent did not know where their most [...]

If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond.  If we are not basing social content and activity on social media intelligence (listen and learn) how [...]

The SNCR Symposium is one of my favorite events of the year. Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. And I get to chat with them and ask them questions. Dr. Nora [...]