According the to the 2011 Edelman Trust Barometer out yesterday, that appears to be the case. After taking a dive when the rise of social media saw people turning to their peers online, the wheel seems to be coming full circle. CEOs now rank among the top credible spokespeople globally – a striking rise from [...]
One of the questions still being asked in C-suite offices around the globe is: What return do we get on all this conversation in social media? Perhaps the question should be, are we providing what our customers and community want in social media, so that they will do business with us? According to the UK [...]
Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed [...]
According to the Pew Generations 2010 study, making travel reservations online is one of the top activities people do online. And it is true for all age groups. Another activity that has increased again this past year is watching video online. If you are a travel venue with an interest in attracting people 45 and [...]
The answer is yes and no – depending which part of the social media program you’re talking about. Mark Evans wrote this week in the Sysomos blog Here’s something that has surprised me in recent months: the number of companies that want their social media tactics to be handled by an external agency – public [...]
Yesterday Geoff Livingstone pointed a finger at PR people and called the industry’s measurements “suspect.” Responsibility for the resulting social media bubble and the increasing demand for impact belongs to the PR industry in its 2.0 incarnation AVE’s have always been a troublesome metric, and the recent Barlecelona Principles laid them to rest. And we [...]
Back in 2000 a little book was published that predicted the rise of what is now called social media. It’s called The Cluetrain Manifesto. You can read the original version free online. In Chapter Four, Markets are Conversations, Doc Searls describes PR’s role in this new conversational world: “They aren’t censors, they’re the company’s best [...]
Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. “The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely [...]
