Like true beauty, online social conversations cannot just be bolted on from the outside.  Facelifts and make-up might fool some of the people some of the time, but it’s the internal beauty that wins every time. And so it is with social media. Go back and read The Cluetrain Manifesto again and get that vital [...]

Have you heard of Smart Tags? According to Wikipedia, the original use of Smart Tags was a selection-based search feature found in later versions of Microsoft Word, and beta versions of the Internet Explorer 6 web browser.   Smart Tags are now being used in many other ways: one is QR (Quick Response) codes and they’re [...]

There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night.  Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations. The Internet has created [...]