A UK-based survey revealed that while 90 percent of journalists are embracing social media tools, half of them feel that PR pros don’t PR people lack understanding of the need to build genuine relationships on social media and don’t provide resources that help them  with their  requests and queries, say the UK journos. The PR [...]

In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it.  Each new technological advance adds another layer of complexity.  In 2010 digital news media, like AOL and The [...]

There have been some fundamental shifts in the news media over the last 10 years: In the 20th century, the news media thrived by being the intermediary others needed to reach customers.   In the 21st, increasingly there is a new intermediary: Software programmers, content aggregators and device makers control access to the public. For [...]

I’ve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I’ve seen several blog posts and articles suggesting that websites are [...]