An image is indeed worth a thousand words. Good images in your blog posts, articles and releases can affect how they are viewed, how they are picked-up, who re-publishes them, search ranking, and how your blog is rated. SEO Although search engines can’t read visual material, having an image with a blog post, article or [...]

In an earlier post I posted some research about how companies are struggling to measure social media ROI. Wave 2 of The Faces of Social MediaSM from Knowledge Networks might provide a clue: Purchase decisions of 38 million 13 to 80 year-olds in the U.S. are now influenced in various ways by social media — [...]

47% of firms surveyed globally use social media to find new business,  an increase of 7% from last year. (Source Regus survey via The Street) China and India lead the pack: 65% of Chinese firms (vs. 44% last year) and 61% of Indian companies (vs. 52%) successfully use social media to acquire customers. Next are [...]

In a recent Pew Research report about how people get their news today, sharing was highlighted as one of the integral activities associated with news content online. “If searching for news was the most important development of the last decade, sharing news may be among the most important of the next.” Share This just released [...]

For years we’ve been told that email is still far and away the best way to reach our audiences, but a new study from Pitney Bowes  released in April  shows that social media is nipping hard on the heels of the number one position. Rated for cost effectiveness and ease of use, social media is [...]

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,” [...]