Is social media important to the future success of your business?  Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland.  These execs see social media as a key factor in business strategy and direction. Businesses are avidly chasing the 3Fs – friends, fans and followers.   And [...]

In the State of the Media 2011 Pew Research stated that search is the one factor that most affected the news business in the past decade.   Since news is a vital part of PR, perhaps we should examine how search plays a part in PR and media relations. For the past 100 years companies have [...]

Jim Brady on the Changes in News Consumption Ten years ago the Internet was in its infancy and most people read newspaper and watched TV news.  We were all accustomed to a 24-hour news cycle. Newsrooms are still under financial pressure as they see their circulations dwindle and ad revenues go up in smoke. Who [...]

One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps.  HealthWorks has figured out a few ideas for healthcare organizations, and these uses could as well apply to most other businesses too. Google+ product manager Christian Oestlien says, “The business experience Google [...]

Oh No!  Not another social network !  I can just hear the cries in the PR world: ” We already have too many channels to manage, why should we have to start over on a new platform?” When I first heard the rumor of Circles back in December 2010 I was excited because I thought [...]

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders.  [...]