Archive for August, 2011

StumbleUpon and Digital PR

Posted by Sally Falkow On 22 August 2011 No Commented

The latest stats from StatCounter show that StumbleUpon’s  recent jump to the top  spot for referring social media traffic in the US was not a blip.  In July when they passed Facebook they hit 43% with Facebook coming in at 38%.  Now, a scant month later,  Stumble has edged up to 50% while  Facebook gained [...]

Elite, Educated and Opinion Leaders Still Hold Sway Online

Posted by Sally Falkow On 1 August 2011 No Commented

A UC Berkeley study looked into who is creating most of the content online and they found that even though we have a plethora of easy publishing tools things have not changed  that much:  just 10 percent of us are creating and posting content.  And moreover, the better educated you are,  the more likely you [...]

Social Networking – Going Round in Circles

Posted by Sally Falkow On 1 August 2011 No Commented

Back in January I wrote about rumor that Google would launch a new social network at CES in Las Vegas. The feature that caught my attention was ’circles’ that allows you to create different groups of friends or contacts, and post content relevant for that group only.  The idea appealed to me, because I had experienced the meshing of my [...]