While I have been researching the elements needed to  make a press release relevant in the digital age I’ve become a big fan of Diigo. I’ll be presenting this research at the PR News Digital Summit in NYC on October 5th. One of the additions to a social media news release that journalists find useful [...]

OutBrain recently released an update to their  Content Discovery and Engagement Report. The original study was done in Q1 and the update is for Q2. Top 20 Traffic Sources to Content Pages 1 Google 2 Yahoo 3 AOL/Huffington Post 4 Facebook 5 MSN* 6 Drudge Report 7 CNN 8 Outbrain 9 StumbleUpon 10 Twitter 11 [...]

Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article “The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward — [...]

I lived in South Africa through what was referred to there either as the Terrorist War or the War of Liberation. Whether you agree with these names or prefer to call it a civil war, it was a time when bombs were being placed in restaurants, buses, bars, shopping malls, office buildings, train stations and sports [...]