To be successful in social media you need to listen, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. (Social Media Governance 2011)  In the US 55 percent use search alerts , but  only 16 percent are [...]

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of  data for BtoB buyers prior to purchase. There are [...]

People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be [...]

Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people [...]

A timely guest post from Andy Havard at Skeleton Productions,  a UK based Internet video production company. I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday. One of the elements for a good SMNR is video – it’s a great PR tool. Andy has some excellent [...]