Archive for December, 2011

Social Media Trends 2012 – Content Curation in PR

Posted by Sally Falkow On 16 December 2011 3 Commented

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. Look for rapid innovation in this field.” There [...]

Social Media Trends 2012 – Analytics and Measurement

Posted by Sally Falkow On 5 December 2011 2 Commented

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on measurement Content creation and curation Social media education and training Social Media Intelligence is a sure bet in my [...]