In the previous post I took a look at how the 5W’s apply to Digital PR. One of the most important reasons for  examining how you are using these 5Ws is that if you don’t, you have no Digital PR strategy. The first W is Who. Unless you know who you are talking to, odds [...]

Social media is about communication.  As The Cluetrain Manifesto pointed out – Markets are Conversations And as we strive to improve our conversations we have to improve our grasp of the basics of communication.  Take a new look at the 5Ws. Who:  Who are the people we might want to have a conversation with – [...]