Archive for March, 2012

The Technology of the City Creek Center Fire Fountain

Posted by Sally Falkow On 30 March 2012 No Commented

The fountain at City Creek Center is a marvel of technology Here’s an interview with the designer, Mark Fuller of WETDesign.

How to Make a Video go Viral

Posted by Sally Falkow On 29 March 2012 4 Commented

As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral.  And it does not take an experienced video team or in-depth technical knowledge. Step One: You do need a network of people with some measure of influence that you can [...]

To blog or not to blog – that is the question

Posted by Sally Falkow On 13 March 2012 4 Commented

Some conflicting numbers showed up this week about blogs: The State of the Blogosphere from Technorati claims 70% of businesses are blogging. According to a recent analysis of websites and blogs by Percussion only 20.5% of mid market tech companies have an active blog. UMass Dartmouth studies show that back in 2007 INC 500 companies [...]

Does Your Online Newsroom Get an”A” in PR?

Posted by Sally Falkow On 1 March 2012 No Commented

As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news.  Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros.  But we have to provide the news content in the format [...]