Archive for April, 2012

So Corporate Blogging is Dead? Think Again!

Posted by Sally Falkow On 23 April 2012 2 Commented

An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don’t have any women customers.  The recent BlogHer survey of 2000 women in the  US found that women regard blogs as their [...]

Pimp Your Press Release

Posted by Sally Falkow On 12 April 2012 No Commented

A recent survey of UK  journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News Consumption They’ve been telling us for at least five years now that they need more than just a page of text. And [...]

The Press Release is not Dead Yet!

Posted by Sally Falkow On 1 April 2012 2 Commented

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for [...]