PR Newswire recently took a look at how press releases sent on the wire perform in terms of number of views.  The stats are quite revealing: Need I say more?  Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views. And since that’s the goal of content, [...]

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand ambassadors. A recent report from SODA – the Society for Digital Agencies -  clearly shows that earned media is king.  So what, or who, are we looking for to increase this earned media?  What exactly [...]

PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them Use multimedia content to tell stories and start inspirational conversations Become a master at newsjacking – insert your story into [...]

A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we’re marketing to them on those platforms.  They started out looking for something completely different – the gaps in the capabilities and perspectives amongst marketers, agencies and publishers, but found that another gap existed: The [...]

Join Chris Abraham for an extended tutorial on how to use Google Plus for business He delivered a 30 minute webinar, but he felt he had to rush through the information so he has taken the time to make the extended  tutorial and show you all the insider tips and tricks of using Google Plus [...]