This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP.  After doing a social audit Rosetta Stone discovered that people over 50 regard [...]

This post is tip  # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it’s a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It’s not such a new idea – think of Soap Operas [...]

In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all [...]

This is the 4th post in the series 10 Digital PR Tips for Earned Media. David Meerman Scott’s book on newsjacking covers this topic in  depth.  It’s a technique I’ve used for many years and, done right, it works like a charm. What exactly is newsjacking?  Scott defines “newsjacking” in the book as publishing your [...]