Archive for September, 2012

Best Practices for Using LinkedIn

Posted by Sally Falkow On 17 September 2012 one Commented

Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. There are do’s and don’ts when [...]

Digital and Social Marketing Advice from Sephora SVP

Posted by Sally Falkow On 10 September 2012 No Commented

An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview.  Take notes.

Trust and Reputation – the new currency?

Posted by Sally Falkow On 5 September 2012 No Commented

The Cluetrain Manifesto said markets are conversations.  They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products.  We’re certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase decisions. In [...]

Digital PR Tools

Posted by Sally Falkow On 4 September 2012 No Commented

An App to Analyze Facebook Friends Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph, and you should be,  this app can be helpful in understanding your Facebook friends. You can find out their age ranges and relationship status [...]