If you’ve read the ebook Newsjacking by David Meerman Scott you’ll know that when a large news item such as the storm on the East Coast appears there can be opportunities for companies with relevant stories. Sandy is the biggest storms ever to hit the US and reporters and bloggers are going to be looking [...]

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled “What Do Corporate Directors and Senior Managers Know about Social [...]

Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become [...]

Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3 social network.  From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by [...]

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Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months.  And almost three-quarters (73%) agree that ‘brands are  becoming publishers.’ Source:  The Content Marketing Survey Report, Econsultancy/Outbrain. (requires purchase) The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. Although [...]