Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product?  Is it going to be a Google competitor?  No, says [...]

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media.  While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.  A full 50% claim to be either below [...]

According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions.  In fact, more than one-third of the 300 US  executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume [...]

Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average [...]

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted [...]