In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office,  makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press [...]

Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at 15 percent.  Yes, they are both a long way from  the 67% for Facebook, but it seems that the [...]

Are you making enough video? The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing.  Brands are not fully aligned with how and where consumers are seeing value and being influenced, says this report. “YouTube, and video in general, allows its users to see [...]

Pew has released a report  on the demographics of social media users.  While the largest user  segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do vary. The report has sections for most of the major social platforms. Read the Full report [...]

According to an article in Forbes, whether you’re just starting out, or you learned your Marketing skills years ago and need to get up to speed, these six skills are essential: How to build and nurture an online community. Researching new social media tools and platforms – the “next big thing.” Blogging – planning content, [...]

If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard. “The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge!” lays out some measurements we should all have down pat.  [...]

Tom Jones’ post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan. • It increases your ranking on Google’s search engine results. • It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice. • It [...]

Google News launched in September 2002. What started as an aggregator of news content has gone through some interesting changes in the last 10 years. Not so long ago some media companies were fighting to keep their content out of Google News, yet Google reports that they index articles from more than 50,000 news sources [...]