Is Your Team Ready to Ride the Online Video Wave?
Each year more people are watching video online. Predictions are that 1.5 billion (yes, with a B) people will watch at least one online video by 2016, says a recently released study by online video technology provider Ooyala.
Viewership of branded videos grew 91 percent over the course of Q4 2012.
Ooyala believes the study illustrates the importance of streaming video for marketers. “Streaming video has crossed an inflection point and it’s now a necessary channel for both consumers, as well as broadcasters, brands and media companies around the world,” said Jay Fulcher, CEO of Ooyala.
Make 2013 the year that your brand embraces video. Making videos is not difficult anymore. And it is not expensive either. With the right equipment,editing software and apps – and the skills to use – them your team could turn out killer videos in no time, at very little cost.
Get your team trained in the new digital PR skills.