Live Blogging PR News How-to Conference
I am in Washington DC today at the PR News How-To conference. The first session starts at 9 am with How to Listen to your Stakeholders. The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover:
How to listen to your stakeholders – the must-do’s
How to execute quick, smart surveys and focus groups that will improve your PR
When to respond to the chatter online and when to just listen
How to tie in sales, customer service and PR to improve your organization’s bottom line
How to use listening techniques to adapt messages, research new products, prepare for a crisis
Reach new audience through effective listening
Better understand your audiences – from the media to customers – by listening and engaging
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