Live Blogging PR News How-to Conference



I am in Washington DC today at the PR News How-To conference.  The first session starts at 9 am with How to Listen to your Stakeholders.  The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover:

  • How to listen to your stakeholders – the must-do’s
  • How to execute quick, smart surveys and focus groups that will improve your PR
  • When to respond to the chatter online and when to just listen
  • How to tie in sales, customer service and PR to improve your organization’s bottom line
  • How to use listening techniques to adapt messages, research new products, prepare for a crisis
  • Reach new audience through effective listening
  • Better understand your audiences – from the media to customers – by listening and engaging


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    Posted by Sally Falkow On 2 December 2009 No Comments



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