PR 2.0 What Works?

I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010.

Here is his advice: What used to work doesn’t work anymore and you need new skills.

1. Learn to optimize news content
2. Master social media
3. Learn to do video marketing – not VNRs, but really good story telling
4. Be real
5. Be credible
6. Be engaging

If you’d like to  learn more about these skills we’re holding a webinar on Feb 11 about online PR and Engagement. Register here.

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