PR 2.0 What Works?
I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010.
Here is his advice: What used to work doesn’t work anymore and you need new skills.
- Learn to optimize news content
- Master social media
- Learn to do video marketing – not VNRs, but really good story telling
- Be real
- Be credible
- Be engaging
If you’d like to learn more about these skills we’re holding a webinar on Feb 11 about online PR and Engagement. Register here.
If you enjoyed this post, please consider leaving a comment or
subscribing to the feed to have future articles delivered to your feed reader.
[...] This post was mentioned on Twitter by mo' stash and SocialMedio, Santi Chacon. Santi Chacon said: PR 2.0 What Works?: I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and askedhim w http://url4.eu/1BXIf [...]
I really enjoyed this. I am new to the marketing/pr world. But, am more familiar with social media. I will continue to follow you and hope to learn a great deal. Thank you for doing this.
Hi Erwin, My pleasure. Subscribe to the feed so you get all my new posts. I hope you find helpful content here.
This was a great post!
http://www.thehowardgroup.biz
I’m looking forward to the webinar. what Greg Jarboe said are no more than a platitude.
I am also new to the internet marking.I am now learning how to optimize the websites.
thanks for this great post.. learned something from it.
Buildings are not very cheap and not every person is able to buy it. However, loans are invented to aid people in such kind of hard situations.