PR 2.0 What Works?



I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010.

Here is his advice: What used to work doesn’t work anymore and you need new skills.

  1. Learn to optimize news content
  2. Master social media
  3. Learn to do video marketing – not VNRs, but really good story telling
  4. Be real
  5. Be credible
  6. Be engaging

If you’d like to  learn more about these skills we’re holding a webinar on Feb 11 about online PR and Engagement. Register here.

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Posted by Sally Falkow On 21 January 2010 8 Commented



8 Responses to “PR 2.0 What Works?”

  1. [...] This post was mentioned on Twitter by mo' stash and SocialMedio, Santi Chacon. Santi Chacon said: PR 2.0 What Works?: I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and askedhim w http://url4.eu/1BXIf [...]

  2. Erwin says:

    I really enjoyed this. I am new to the marketing/pr world. But, am more familiar with social media. I will continue to follow you and hope to learn a great deal. Thank you for doing this.

  3. Sally Falkow says:

    Hi Erwin, My pleasure. Subscribe to the feed so you get all my new posts. I hope you find helpful content here.

  4. Pipettes says:

    I’m looking forward to the webinar. what Greg Jarboe said are no more than a platitude.

  5. I am also new to the internet marking.I am now learning how to optimize the websites.

  6. thanks for this great post.. learned something from it.

  7. HOUSEJERRY25 says:

    Buildings are not very cheap and not every person is able to buy it. However, loans are invented to aid people in such kind of hard situations.

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