PR 2.0 What Works?



I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010.

Here is his advice: What used to work doesn’t work anymore and you need new skills.

  1. Learn to optimize news content
  2. Master social media
  3. Learn to do video marketing – not VNRs, but really good story telling
  4. Be real
  5. Be credible
  6. Be engaging

If you’d like to  learn more about these skills we’re holding a webinar on Feb 11 about online PR and Engagement. Register here.

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Posted by Sally Falkow On 21 January 2010 371 Commented



371 Responses to “PR 2.0 What Works?”

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    January 21, 2010 at 10:40 am

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  2. Erwin says:
    January 23, 2010 at 8:49 am

    I really enjoyed this. I am new to the marketing/pr world. But, am more familiar with social media. I will continue to follow you and hope to learn a great deal. Thank you for doing this.

  3. Sally Falkow says:
    January 23, 2010 at 10:34 am

    Hi Erwin, My pleasure. Subscribe to the feed so you get all my new posts. I hope you find helpful content here.

  4. Santi Chacon says:
    January 25, 2010 at 6:45 am

    This was a great post!

    http://www.thehowardgroup.biz

  5. Pipettes says:
    January 28, 2010 at 12:54 am

    I’m looking forward to the webinar. what Greg Jarboe said are no more than a platitude.

  6. shanghai world expo says:
    February 8, 2010 at 3:39 am

    I am also new to the internet marking.I am now learning how to optimize the websites.

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    thanks for this great post.. learned something from it.

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