PR 2.0 What Works?

I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010.

Here is his advice: What used to work doesn’t work anymore and you need new skills.

1. Learn to optimize news content
2. Master social media
3. Learn to do video marketing – not VNRs, but really good story telling
4. Be real
5. Be credible
6. Be engaging

If you’d like to  learn more about these skills we’re holding a webinar on Feb 11 about online PR and Engagement. Register here.

If you enjoyed this post, please consider leaving a comment or
subscribing to the feed to have future articles delivered to your feed reader.

371 Responses to “PR 2.0 What Works?”

1. Fantasy Football Tips and Tricks for Chicks « german4891595 says:

   March 19, 2010 at 4:58 pm

   [...] Gphone Google Phone [...]
2. Cadens Blog » Blog Archive » hastily Food and Calories says:

   March 19, 2010 at 5:57 pm

   [...] Quoi Offrir Pour La Saint Valentin [...]
3. Cutting Your Marketing Budget in Tough Times « jaxson4722243 says:

   March 19, 2010 at 7:35 pm

   [...] Google Phone France Samsung Pas Cher Acheter Telephone Portable [...]
4. Soccer Coloring Pages For Kids « joshua4399054 says:

   March 19, 2010 at 11:25 pm

   [...] Cadeau Pour La Saint Valentin Cadeau De Femme Saint Valentin En Belgique [...]
5. How to insist Your Child in Perseverance « angie6072354 says:

   March 20, 2010 at 1:13 am

   [...] Appartement A Louer Pour Les Vacances Cnn Com Home Page [...]
6. kaylah1989110 » Blog Archive » Hindi Film Fashion Movie Review says:

   March 20, 2010 at 1:33 am

   [...] Quoi Offrir Pour La Saint Valentin Louer Une Maison De Vacances En France Google Phone En France [...]
7. The Mental Side of Baseball Pitching « braiden2260783 says:

   March 20, 2010 at 2:29 am

   [...] Acheter Un Mobile Pas Cher Mobile Moins Chere [...]
8. joselyn5931038 » Blog Archive » effect Money on Food - enchanting Facts on How to maintain Your accomplish Fresh says:

   March 20, 2010 at 6:39 am

   [...] Gphone Google Phone Cadeaux Saint Valentin Femme [...]
9. » NFL Team Blankets, Different Types and Styles Lorenas Blog says:

   March 20, 2010 at 6:47 am

   [...] Google France Location Pour Les Vacance Maison A Louer Charente Maritime Dodaj [...]
10. Internet Crimes « yesenia7227821 says:

    March 20, 2010 at 8:36 am

    [...] Location De Maison Pour Vacance [...]
11. » Learning Guitar Lenas Blog says:

    March 20, 2010 at 10:37 am

    [...] Community Maison A Louer Charente Dodaj [...]
12. Amaris Blog » Blog Archive » Hockey Fights says:

    March 20, 2010 at 12:20 pm

    [...] Locations Vacances Charentes Location De Maison Pour Vacances Google Android For Windows Mobile [...]
13. Betsys Blog » Blog Archive » Golf Beginners says:

    March 20, 2010 at 12:53 pm

    [...] Cadeaux St Valentin Pas Cher Htc Magic Bestellen [...]
14. Football Terminology – Tight demolish Passing Routes | hunter154941 says:

    March 20, 2010 at 1:44 pm

    [...] Telephone Portable A Acheter [...]
15. Digital Movie Projector – How to occupy a Digital Projector For Beginners « eve1040053 says:

    March 20, 2010 at 1:53 pm

    [...] Telephone A Acheter Location Pour Les Vacance [...]
16. How to BBQ a Santa Maria Tri-Tip the true procedure! « dalia8325062 says:

    March 20, 2010 at 1:56 pm

    [...] Telephone A Acheter Htc Magic Costo Cherche Maison A Louer [...]
17. Jaylenes Blog » Blog Archive » How to obtain stir in a Golf Swing says:

    March 20, 2010 at 4:06 pm

    [...] Telecharger Musique Sur Telephone Louer Une Maison De Vacance [...]
18. Rashads Blog » Blog Archive » What Are the Biomechanics of a Golf Swing? says:

    March 20, 2010 at 4:33 pm

    [...] News Location De Maison Pour Les Vacances Idees De Cadeaux Pour Une [...]
19. Social Networking and Music: MySpace Puts It All Together in a Virtual Community says:

    March 20, 2010 at 9:59 pm

    [...] Location Maison Charente Htc Magic Bewertung [...]
20. Rayans Blog » Blog Archive » Crock Pot Recipes Your Kids Can Make says:

    March 20, 2010 at 10:43 pm

    [...] Accessoires Htc Magic [...]
21. Jaxons Blog » Blog Archive » Dog Food Myths - 10 favorite Mistakes We invent When Choosing How To Feed Our Dogs says:

    March 20, 2010 at 11:26 pm

    [...] Telephone Htc [...]
22. How Off-Ice Warm-Ups Will Dramatically Increase Your On-Ice Performance « ellen3748671 says:

    March 21, 2010 at 2:51 am

    [...] Chercher Une Maison A Louer Location De Maison Pour Les Vacances [...]
23. perambulate to the Center of the Earth « karla9203286 says:

    March 21, 2010 at 4:22 am

    [...] Nouveau Portable Htc Cnn Com Home Page Forfait Mobile Pas Cher [...]
24. Cooking Supplies for Stocking a Basic Kitchen « kaylah5623997 says:

    March 21, 2010 at 6:14 am

    [...] Htc Magic Deals Gaming News Portable De Google [...]
25. Memphiss Blog » Blog Archive » Marketing Your Manuscript to Publishers - The Do’s and Don’ts of Marketing says:

    March 21, 2010 at 10:35 am

    [...] Google Android On Htc [...]
26. gordon5036842 » Blog Archive » Championship BBQ Ingredients – Rubs and Mop Sauce says:

    March 21, 2010 at 10:36 am

    [...] Mobiles Pas Chers Portable De Google [...]
27. Living With Food Allergies and Sensitivities « stone6796869 says:

    March 21, 2010 at 11:55 am

    [...] Cadeau De Femme Location Appartement Pour Vacances [...]
28. West Virginia 2008 College Football Team Preview - madisyn8684800 says:

    March 21, 2010 at 1:48 pm

    [...] News Acheter Un Mobile Comments [...]
29. lina4175782 › Soups – a Recipe for An Immune System Boost says:

    March 21, 2010 at 3:03 pm

    [...] De Maison En Charente Quoi Offrir Pour La Saint Valentin Geschrieben von lina4175782. Veröffentlicht am Sonntag, 21. März 2010 um 13:55. [...]
30. Dining in Glacier National Park – Eating Cheap and Tasty Food « tyree4499521 says:

    March 21, 2010 at 4:31 pm

    [...] Htc Magic Bestellen Mobile Le Moins Cher [...]
31. Internet Marketing – Advantages and Disadvantages « madeleine7371274 says:

    March 21, 2010 at 5:25 pm

    [...] Acheter Portable Location Appartement Pour Vacances Cadeau St Valentin Femme [...]
32. Internet Marketing Secrets They Don’t Want You To Know says:

    March 21, 2010 at 5:42 pm

    [...] Cadeau Pour La St Valentin Google Phone France [...]
33. » Pitching Tips - Holding Runners on Base Austens Blog says:

    March 21, 2010 at 8:18 pm

    [...] Android On Htc Telephone Smartphone Dodaj [...]
34. How To commence Your Golf Fitness Career | gretchen6527283 says:

    March 22, 2010 at 12:56 am

    [...] Telephone Portable Htc Location Pour Vacances En France [...]
35. leisurely Season NFL Betting | gaige5119805 says:

    March 22, 2010 at 12:58 am

    [...] Mobile Pas Cher Agence Immo France Current News [...]
36. Soup - The Perfect Comfort Food says:

    March 22, 2010 at 3:05 am

    [...] Political News Mobile Moins Chers [...]
37. Golf Driving Tips – Learn How To Hit The Golf Ball Farther And Straighter | camryn7333651 says:

    March 22, 2010 at 3:54 am

    [...] Mobiles Moins Cher Maison Vacances France Samsung Pas Cher [...]
38. zane4656491 » Blog Archive » What is Internet Telephony? says:

    March 22, 2010 at 4:44 am

    [...] Com Home Page Mobile Pas Chers Google Smart [...]
39. Wills Blog » Blog Archive » Showing Off Your Youth NFL Football Jerseys says:

    March 22, 2010 at 7:31 am

    [...] [...]
40. Increasing Popularity of LCD Television « tristin6789400 says:

    March 22, 2010 at 7:52 am

    [...] Htc Magic Deal Location Maison Pour Anniversaire Acheter Htc Magic [...]
41. hope9061562 » Blog Archive » Internet Marketing – The Power of Blogging says:

    March 22, 2010 at 9:14 am

    [...] Headlines News Offre Mobile Pas Cher [...]
42. jean6091082 » Blog Archive » Crockpot Cooking Recipes – The Fun procedure Of Cooking says:

    March 22, 2010 at 11:05 am

    [...] Mobile Moins Chers News Article [...]
43. Network Marketing – How to state Yourself As an Expert and Attract Leads to You | dario232381 says:

    March 22, 2010 at 11:56 am

    [...] Maisons A Louer Pour Vacances Location Studio Pour Vacances [...]
44. Esperanzas Blog » Blog Archive » Article Marketing Questions - How valuable is a Blog and Blogging in the Article Marketing Mix? says:

    March 22, 2010 at 1:06 pm

    [...] De Maisons Pour Vacances Location De Maison Pour Les Vacance Google Phone France Skrivet av keshawn6619724 Kategorier [...]
45. Man On Wire – Film Review « mikayla8655564 says:

    March 22, 2010 at 1:30 pm

    [...] Cadeau St Valentin Pas Cher National News Abonnement Portable Pas Cher [...]
46. discover TV Shows On The Internet « humberto2845731 says:

    March 22, 2010 at 2:17 pm

    [...] Online News [...]
47. The Music in Gossip Girl Episode 1 – Summer « ralph9745251 says:

    March 22, 2010 at 2:42 pm

    [...] Pour Louer Un Appartement Location De Maisons Pour Vacances Htc Magic Mobile [...]
48. » How to encourage the Homeless – A Neighborhood Coat Drive reina3284154 says:

    March 22, 2010 at 3:17 pm

    [...] Pour Vacances En France Htc Magic Testbericht Posted by reina3284154 Filed in Uncategorized No Comments [...]
49. The Lehigh Valley IronPigs – Bringing Allentown’s Baseball Heritage Into the 21st Century | landan8596617 says:

    March 22, 2010 at 3:52 pm

    [...] Commander Du Vin Saint Valentin En Belgique Telephone Portable A Acheter [...]
50. perceive Streaming Live Football Online says:

    March 22, 2010 at 4:06 pm

    [...] News Videos Publié dans Non classé [...]