PR Trend 2010: The Death of Print
This chart from the Burueau of Labor is quite an eye opener. Newspaper employment figures are at the lowest ebb in 50 years
We’ve been hearing about layoffs in newsroom, but it’s more than just the journalists. This trend hits everyone working for a newspaper. And to see it in graphic form like this really makes an impact. The numbers are back down to what they were in the mid fifties.
Brent Arends of Marketwatch asks: Can the news survive? Share prices have plunged across the board; many publishers are hemorrhaging money. Warren Buffett, a fan of the industryfor decades, now says he would not invest in it at any price.
Silicon Alley Insider says this is good news: It’s a great opportunity. The next decade will give birth to new forms of reporting, more in tune with today’s technology and news consumption habits.
So how can we as PR people take advantage of this trend?
- Be aware of the constantly changing news consumption habits.
- Be proficient in the new technology that feeds these habits.
How will you take advantage of this opportunity? Share your ideas with us.
Sally Falkow: your social media PR guide.
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Print as we know it is dead, but I think there will always be a need to for print on paper. Newspapers might smaller with less staff, but the time has come to create partnerships with between tradtional print and digtial media types. The best kind of media service would be one that produces their own tabolid size paper, podcasts and video shows/journals featuring their staff writers.
kevin Lockett
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