Comments on: Social Media and the PR Revolution PRSA 09 http://www.proactivereport.com/c/pr/social-media-and-the-pr-revolution-prsa-09/ The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends Fri, 12 Mar 2010 08:22:03 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Jay Ehret http://www.proactivereport.com/c/pr/social-media-and-the-pr-revolution-prsa-09/comment-page-1/#comment-2796 Jay Ehret Thu, 12 Nov 2009 12:56:54 +0000 http://www.infocomgroup.net/falkow/?p=798#comment-2796 It's probably going to be a difficult transition into social media for the PR industry. It's just a different way of thinking in that it's conversational and more one-to-one communication. That's not PR's SOP. Jaffe mentioned "nurturing relationships" in the video. I can't imagine a strategy meeting in a PR firm where someone stands up and says, "Ok, let's talk about nurturing relationships." For PR to take advantage of the social media evolution, the industry itself must evolve from the traditional marketing thinking of mass communication. It’s probably going to be a difficult transition into social media for the PR industry. It’s just a different way of thinking in that it’s conversational and more one-to-one communication. That’s not PR’s SOP. Jaffe mentioned “nurturing relationships” in the video. I can’t imagine a strategy meeting in a PR firm where someone stands up and says, “Ok, let’s talk about nurturing relationships.”

For PR to take advantage of the social media evolution, the industry itself must evolve from the traditional marketing thinking of mass communication.

]]> By: Tweets that mention Social Media and the PR Revolution PRSA 09 | Social Media Strategy | Online PR | Proactive Report | Sally Falkow -- Topsy.com http://www.proactivereport.com/c/pr/social-media-and-the-pr-revolution-prsa-09/comment-page-1/#comment-2771 Tweets that mention Social Media and the PR Revolution PRSA 09 | Social Media Strategy | Online PR | Proactive Report | Sally Falkow -- Topsy.com Wed, 11 Nov 2009 19:55:15 +0000 http://www.infocomgroup.net/falkow/?p=798#comment-2771 [...] This post was mentioned on Twitter by Michelle Zimmerman, Michelle Zimmerman. Michelle Zimmerman said: Social Media and the PR Revolution PRSA 09 | Social Media Strategy ...: Predictions are that over 80 percent of.. http://bit.ly/6XZ0Q [...] [...] This post was mentioned on Twitter by Michelle Zimmerman, Michelle Zimmerman. Michelle Zimmerman said: Social Media and the PR Revolution PRSA 09 | Social Media Strategy …: Predictions are that over 80 percent of.. http://bit.ly/6XZ0Q [...]

]]> By: uberVU - social comments http://www.proactivereport.com/c/pr/social-media-and-the-pr-revolution-prsa-09/comment-page-1/#comment-2770 uberVU - social comments Wed, 11 Nov 2009 19:49:13 +0000 http://www.infocomgroup.net/falkow/?p=798#comment-2770 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by sallyfalkow: Who leads social media-PR or Madison Ave? Interview with Joe Jaffe http://bit.ly/Y2xyv... Social comments and analytics for this post…

This post was mentioned on Twitter by sallyfalkow: Who leads social media-PR or Madison Ave? Interview with Joe Jaffe http://bit.ly/Y2xyv…

]]> By: Tweets that mention Social Media and the PR Revolution PRSA 09 | Social Media Strategy | Online PR | Proactive Report | Sally Falkow -- Topsy.com http://www.proactivereport.com/c/pr/social-media-and-the-pr-revolution-prsa-09/comment-page-1/#comment-2767 Tweets that mention Social Media and the PR Revolution PRSA 09 | Social Media Strategy | Online PR | Proactive Report | Sally Falkow -- Topsy.com Wed, 11 Nov 2009 17:52:03 +0000 http://www.infocomgroup.net/falkow/?p=798#comment-2767 [...] This post was mentioned on Twitter by Sally Falkow, Will Flavell. Will Flavell said: There are 25% less journalists today than there were in 2001. @jaffejuice expounds on PR vs Ad Video http://bit.ly/Z4AJw [...] [...] This post was mentioned on Twitter by Sally Falkow, Will Flavell. Will Flavell said: There are 25% less journalists today than there were in 2001. @jaffejuice expounds on PR vs Ad Video http://bit.ly/Z4AJw [...]

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