Twitter 101 for Business



There has been a lot of talk about how Twitter intends to make money.  One idea that has been floating around for a while is paid business pages.

Twitter is redesigning their homepage to better reflect the value of the service.

They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, along with case studies of a few companies that use Twitter.  The case studies cover both large and small companies that have found value in Twitter as a communication channel and have included it as part of the their social media marketing strategy

It’s a very cool explanation of how to use Twitter and make it part of you marketing activities.

All this would be a very natural lead-in to paid business accounts.

In March 2009 Abrams Research asked 200 social media influencers what tool they’d advise a business to pay for and Twitter was top of the list.

We’re midway on a study of social media involvement at the top 100 companies in 3 categories – entrepreneurs, Inc 500 list and major corporations.  So far we’re seeing 17% on Twitter.

If all those companies had to pay for their accounts that would make a nice chunk of change.

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Posted by Sally Falkow On 24 July 2009 3 Commented



3 Responses to “Twitter 101 for Business”

  1. Tian says:

    It is very informative. Thanks a lot for sharing it.
    I’ve bookmarked your blog. Keep working.

  2. Sky says:

    This is great insight on Twitter. Thanks for sharing your deep thoughts. I must admit that I think you nailed it on this one.

  3. NZ says:

    These days, Twitter is growing at dramatic speed. It is becoming increasingly popular and influential. It is even used to perform normal searches.
    I’ve seen some alert web-based real estate company advertising on Twitter these days.

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